The New Look Season 1 poster

The New Look · Season 1 · Episode 1 · 14 February 2024

S1E1 Just You Wait and See

7.4
BollyAI Score

A sturdy opener where Chanel's comeback, Dior's reluctance, and Catherine's danger turn fashion into wartime evidence.

THE MOMENT Binoche's Chanel at a German-hosted dinner, fully at ease - the series' most uncomfortable image.

The premiere establishes the contrasting situations of Dior and Chanel under the Occupation - one working cautiously in obscurity, the other dining with German officers - and the production design is immediately striking. The problem that would divide critics is visible from the start: the period aesthetic is immaculate and the moral geometry of the two protagonists is underexplored.

Full episode analysis below. Spoiler-light verdict above.

Updated

Coco arrives talking about a comeback. The room talks about war. That is the cleanest trick in The New Look's opening hour: it lets fashion enter first, then drags history across the carpet until no one can separate the clothes from the occupation, the courts, the Resistance, or the men with power. Coco Chanel says, "I'm here to discuss the House of Chanel. My comeback." The episode hears the sentence, then spends the hour asking what kind of comeback can be built on a battlefield.

A Comeback Walks Into a Reckoning

The premiere opens with Coco trying to set the agenda. House of Chanel. Return. Control of the room. Then the event shifts toward "the art of Christian Dior," and the episode finds its shape: two public images pressed against private compromises.

That structure gives the hour a useful spine. Christian Dior is introduced through avoidance. He wants questions directed to fashion. He wants distance from politics, obligation, and danger. The early jeopardy around the event, with someone kept outside and a cancellation threat hanging over it, gives the scene movement before the moral argument fully arrives. The guest list includes the past, and the room cannot keep it out.

The question about Coco closing her atelier during German occupation is the blade. It punctures the comeback fantasy and blocks the premiere from becoming a glamorous re-entry parade. The writing places Chanel's preferred version of herself beside the version other facts can still reach. That is where the episode is sharpest: a woman tries to narrate her return, while the hour keeps interrupting with evidence.

The premiere works best when it treats fashion as a public language and compromise as the private grammar underneath it. The problem is that the hour sometimes announces that design too loudly. Its arguments are clean, but they rarely sneak up. When the episode trusts the clash between public elegance and wartime record, it has bite. When characters underline the theme, the bite dulls.

Dior Tries to Stay Clean

Christian Dior is the hour's most useful contradiction because he is not written as a man hungry for danger. His instinct is retreat. He wants to keep the conversation on craft. He refuses involvement, or tries to. That refusal matters because the episode surrounds him with obligations that keep crossing the threshold.

The dossier points to Nazi-linked pressure closing in around him, and the final open loop makes that pressure explicit: how can his reluctance survive the "work at hand"? The premiere wisely delays the grand turn. It only has to trap him in a room where neutrality becomes harder to perform. That is a smart pilot move. It plants a moral problem without cashing it in too early.

The Sorbonne framing helps. "Mesdames et messieurs, the art of Christian Dior" gives him a public introduction as an artist. The episode then rubs that title against wartime consequence. Art becomes a place to hide. Then hiding starts to look like complicity. The writing is stronger when it lets that pressure sit on Dior's posture, his pauses, and his wish to redirect the conversation. It weakens when exchanges bend into thesis.

Still, the hour's stop-start rhythm can blunt him. Ceremony. Conflict. Silence. Wartime chaos. Negotiation. The pattern has tension, but it also cuts away just when Dior's reluctance could deepen. The premiere understands his bind. It has not made the bind hurt enough yet. For now, he is compelling as a man cornered by history, less compelling as a man whose fear has found a personal shape.

Chanel Refuses the Price While Entering the Shop

Coco's central contradiction is the episode's strongest dramatic engine. She insists she cares about André. She refuses bribery. At one point, the line is blunt: "You cannot buy me." As a character beat, it lands because the episode refuses to let that refusal clear her. She rejects being purchased, yet she is still negotiating with Nazi-linked power to secure an outcome.

That mess is more interesting than the speech. Coco wants protection for what she cares about, but the available route runs through men and institutions that poison every bargain. The hour avoids flattening her into innocence or villainy. It frames her as someone who believes agency can be separated from the machinery she uses. That belief is the danger.

The Aryan laws thread sharpens that reading. By the time the courts invoke those laws after more than 20 years of waiting, the episode has moved from personal maneuvering to legal theft dressed as procedure. That late beat gives the Chanel material a harder edge. Coco's desire matters, but the larger horror is procedural: systems know how to make greed sound lawful once power has chosen the answer.

This is where the premiere earns its severity. Its critique comes through rooms: event rooms, negotiation rooms, court-adjacent rooms, spaces where people use polite language to move ugly things. The Chanel material has the richest texture because every choice carries a counterclaim. She can be protective and self-serving in the same scene. She can reject one kind of corruption while stepping into another. The episode does not absolve her. It watches the bargain form.

Catherine Carries the Hour's Pulse

The Resistance material gives the premiere its pulse when the public-facing fashion drama risks becoming too arranged. "Vive la Résistance!" arrives as a jolt, and Catherine becomes the hour's clearest link to immediate danger. She is asked to deliver messages. She keeps her head down. She moves inside an operation while the Gestapo threat tightens around her.

That thread has urgency because it is practical. Messages need to move. Transport and execution reports create pressure. A breakout or communications plan hangs in the air. The writing treats Resistance work as logistics under surveillance, not abstract bravery. That choice suits the episode's larger idea. History enters as a system of permissions, risks, favors, and consequences. Catherine's scenes cut through because the stakes have deadlines.

Her contradiction is smaller than Coco's and Dior's, but cleaner. She acts because the operation needs her, while being warned that she is not safe. The danger is attached to a task, which makes it harder to romanticize. Every errand can expose someone. Every delay can cost someone. That gives her material a directness the premiere sometimes lacks elsewhere.

The criticism: the hour sometimes uses Catherine as acceleration instead of full presence. The plot value is obvious, and the final question about her safety is the premiere's most immediate hook. What is still needed is a sharper emotional contour around her choices, beyond the fact that the work is dangerous. The machinery is tense. The person inside it needs more room.

The Verdict

The New Look's first episode is a solid, purposeful opener with a sharp central argument: fashion cannot be separated from the compromises that helped it survive the occupation. Coco's comeback frame gives the hour its vanity, Dior's reluctance gives it moral pressure, and Catherine's Resistance work gives it danger with forward motion. The best scenes place public elegance and private coercion in the same room. The weaker patches over-explain the design or cut away before a character's discomfort can curdle.

As a season starter, it plants strong open loops: Catherine's safety, Dior's forced involvement, the court battle around Aryan laws, and whether Resistance plans can outrun execution reports. A sturdy 7.4, more gripping as an argument than as an emotional knockout.